ABOUT US
WHY IDLE?
To be honest we struggled to find a name that conveyed what we were trying to build. When we finally got our roaster installed we put the first batch through and decided to meet the next morning to try it. We all had busy, full days ahead, but we carved out time to connect over the first roast of coffee. It was then we realized that moments like those make coffee special. Moments in your car on the way to work, moments with close friends at your favorite coffee spot, or the moments sipping on a cup in the comfort of your home, they’re all special because they force us to slow down, collect ourselves, listen, and reflect. The brand Idle came shortly after.